ISWEET was born from the dream of Sophia, a renowned hairstylist and visionary entrepreneur who believed that everyone deserves to feel beautiful and confident, regardless of the challenges they face with their natural hair. Sophia's journey began when she noticed a recurring sentiment among her clients - the desire for versatility in their hairstyles without compromising the health of their natural locks. She saw women who wanted to express themselves through bold, colorful styles. However, the quest for temporary change often led to permanent damage.

Sophia spent years researching and perfecting the craft of wig-making. Each wig was meticulously handcrafted with an emphasis on comfort, style, and durability. It wasn't just about creating a product; it was about crafting a work of art that could empower individuals to transform themselves at a moment's notice. Each client was welcomed into a world of endless possibilities, where they could choose the perfect piece to complement their unique style and personality.